Quchi Group (00917.HK) was officially listed on the main board of the Hong Kong Stock Exchange on May 27, 2024, with Haitong International acting as the exclusive sponsor and officially becoming the "first share of AI Interactive Marketing". Jinli Fortis Limited Partnership Fund of China Northern Securities Group Co., LTD. (hereinafter referred to as "Northern Securities") is the sole cornerstone investor in this listing.

Quzhi Group is a Chinese marketing service provider focusing on outdoor marketing of FMCG. In the course of business operations, using an extensive network of vending machines with interactive marketing functions throughout China, combined with a technology-supported online platform, the Group is able to provide target consumers with a convenient and interesting experience when trying and obtaining the FMCG products provided by the Group, while successfully soliciting and completing the necessary interaction and feedback. According to Insight Consulting, the company develops and equipping vending machines with various modules that enable technology-driven interactive functions critical to successful marketing campaigns, including odor distribution, motion recognition and voice interaction, enabling efficient and interactive machine marketing services and making it the only company in China to offer such services. In terms of 2023 revenue, Quchi Group is the fourth largest FMCG outdoor marketing service provider in China, with a market share of about 1.2%, while the largest market player has a market share of 14.3%.

The Hong Kong IPO brought in Northern Securities' Jin Li Fortis Limited Partnership fund as a cornerstone investor. Before the IPO, Quzhi Group was also widely recognized by investors and obtained 9 rounds of financing, including well-known investment institutions Junlian Capital and Saifu Venture Capital.

Opening on May 27, 2024, Quzhi Group rose 35.2% to HK $33.8 / share, with a market value of HK $8.879 billion. At the close, the stock was trading at HK $35.00, up 40.00%.